"It's the Great Pumpkin, Charlie Brown is an animated television special, based on the comic strip Peanuts by Charles M. Schulz. Its initial broadcast took place on October 27, 1966, on the CBS network. Charlie Brown's repeated line of "I got a rock" caused some stir among many viewers of the show, according to Charles Schulz in the book and retrospective TV special "Happy Birthday, Charlie Brown." Schulz said that after the program first aired, bags and boxes of candy came in from all over the world "just for Charlie Brown."
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